SimplyBank.

Maycreate became the Agency of Record for First Bank of Tennessee in 2017. Through some initial qualitative market research, we found quite a bit of confusion in the market as there are several banks with similar names. Our first task was to recommend a name change. The next step was to take the Client through our Discovery Session to get an idea of who the bank really is day-to-day.

Post discovery, we found one word continually popping up, "simplify." Working through our naming process and proprietary scoring system, the Client chose our favorite, SimplyBank. After all, their goal is to simplify the financial matters of their customers.

From there, it was time to build a brand from the ground up. Once we developed the new look and feel it was time to present the concept to all of the bank's one hundred plus employees. They loved it!

The results have been worth all of the hard work. SimplyBank is outperforming expectations, including existing market and new market growth.