CapitalMark

In 2006, a small group of experienced and knowledgable bankers came together to create a different kind of bank. All had been senior executives at big banks where customers were treated the same. Their vision? Create a bank that served individual clients with customized financial products and a single point of contact or Banker Team that got to know their clients and handled all of their financial needs. The result was a unique banking experience that called for unique messaging.

We knew we needed to break the bank advertising mold. Give it a brand personality that clients won’t soon forget. Demonstrate how CapitalMark is different by crafting a different kind of message—something that is unexpected versus predictable. The idea was to get clients to view the banking experience in a whole new way making CapitalMark a whole new way to bank.

In March of 2007, CapitalMark opened its doors in Chattanooga, Tennessee with $35M in assets. In November of that year, the bank announced the opening of its Knoxville office. In 2010, the bank surpassed $400M in assets and by February of 2012, assets jumped to $700M. In late fall of 2012, CapitalMark opened offices in Oak Ridge and Cleveland, Tennessee. As of July of 2015, assets exceeded $1B as CapitalMark announced a successful merger with Pinnacle Financial Partners, a $7.5B bank headquartered in Nashville, Tennessee.