End of the Line Moonshine

As the Agency of Record for Brushy Mountain Distillery, our first challenge was to create a moonshine brand that set itself apart from the crowd. With the distillery located on the site of a 120 plus-year old prison, we knew the brand needed to be unique. After all, it is the world's only distilled spirit produced at a former prison.

End of the Line was an obvious choice considering that's the nickname for the prison. After spending lots of time looking at our competitors' brands and packaging, we decided not to go with the expected Mason jar container and the label needed to reflect the iconic prison.